Transformative Sanitation Initiative Sweeps Through Indian Hospitality Sector: Madhya Pradesh’s Bison Resorts, Madhai, Leads the Way

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In a groundbreaking move to revolutionize sanitation practices within India’s burgeoning tourism industry, the Department of Drinking Water & Sanitation (DDWS), in collaboration with the Ministry of Tourism, proudly introduces the Swachhata Green Leaf Rating (SGLR) initiative. This visionary program aligns with Prime Minister Narendra Modi’s emphasis on world-class hygiene and sanitation in tourist facilities, marking a crucial step towards cleaner and more sustainable tourism practices. Launch of the “National Pilot on Swachhata Green Leaf Rating in Hospitality Facilities” was done at Pahalgam district Anantnag, Jammu & Kashmir and Kaziranga National Park, Assam. Orientation and interactive session with various hotels, resorts and homestay owners was conducted. The SGLR booklet, unveiled during a National Conference in Lucknow in January 2024, acts as a guide for establishments committed to championing sustainable development and ensuring world-class sanitation standards.

Bison Resorts, Madhai, in the heart of Narmadapuram, Madhya Pradesh has taken the lead by obtaining the first Five Swachhata Green Leaf Rating Certificate of Recognition. This accolade solidifies the resort’s commitment to responsible tourism practices and sets a commendable precedent for the industry.

Union Minister, Shri Gajendra Singh Shekhawat, acknowledging this milestone achievement, commends Bison Resorts for their dedication to raising sanitation standards. The Union Minister recognizes the pivotal role the hospitality sector plays in attracting an increased tourist footfall while contributing to a positive image of responsible tourism.

The SGLR initiative seamlessly aligns with the Travel for LiFE (TFL) program under Mission LiFE, fostering awareness about sustainable tourism. By nudging both tourists and businesses to adopt practices harmonious with nature, the SGLR program aims to develop an economically viable, responsible, and resilient tourism industry.

“As ambassadors of our country’s hospitality and development, Bison Resorts exemplifies the spirit of responsible tourism. The Swachhata Green Leaf Rating is not just a recognition but a commitment to shaping the future of our tourism industry,” stated, Union Minister of Jal Shakti.

This recognition of Bison Resorts serves as a clarion call for other tourist facilities across all States/UTs to actively involve themselves in enhancing the aesthetic and sanitation levels of tourist spots. With the current progress trend of Swachh Bharat Mission and the SGLR, we have a potential to redefine the image of the tourism sector, positioning it as a global ambassador for cleanliness and responsible tourism says Vini Mahajan, Secretary- Department of Drinking Water & Sanitation.

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Swachh Bharat Mission is India’s first mass movement for a clean nation. Launched on October 2, 2014, the Prime Minister’s flagship programme has made the issue of sanitation a national priority. The campaign seeks to make the country open defecation free by October 2, 2019, as a fitting tribute to Mahatma Gandhi on his 150th birth anniversary. We, at the Ministry of Drinking Water and Sanitation manage the Swachh Bharat Mission (Gramin), under which we are constantly working towards the improvement of cleanliness in rural India. Across the country, Swachh Bharat has become a massive movement led by people’s participation. We welcome you to our blog, where we have compiled some of the many many success stories of people's participation that we receive from the States and districts.

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