In Gujarat’s pursuit of universal sanitation coverage and cleanliness in rural areas, the SBM-G initiative has been a pioneering force. With a dedicated focus on sustaining Open Defecation Free (ODF) status and advancing towards the ODF Plus Model stage, the state has embarked on a transformative journey. Spearheaded by the Secretary of the Commissionerate of Rural Development (Gujarat), a collaborative effort with UNICEF has introduced innovative methods to educate district and block officials, as well as Talatis, on the intricacies of ODF+ components.
Central to this initiative are meticulously crafted session videos hosted on YouTube, offering targeted training on various aspects of ODF+ components. These sessions delve into topics such as solid and liquid waste management technologies and the integration of climate resilience into the SBM-G program. By delivering informative presentations and showcasing best practices, the YouTube platform provides a comprehensive learning experience, enabling officials to grasp the nuances of ODF Plus implementation effectively.
Moreover, it’s essential to note that the audience for these videos is diverse, encompassing panchayat secretaries, district and block engineers, and district and block consultants. The YouTube channel serves not only as a resource for ongoing training but also as an onboarding tool for new hires. The content of each video has been meticulously tailored to avoid information overload while ensuring clarity and relevance to the specific roles and responsibilities of the target audience. Furthermore, these videos are available in both English and Hindi, catering to a wider demographic.
The strategic use of YouTube as a training platform allows for a localized approach, addressing the socio-cultural dynamics and regional challenges prevalent across different districts and blocks in Gujarat. By incorporating local examples and contextualizing the content, the training sessions resonate effectively with participants, fostering a deeper understanding of the subject matter.
Additionally, the state YouTube channel has uploaded some training material and plan to update it regularly in regional vernacular, ensuring accessibility and relevance. Using this channel allows flexibility accommodates the diverse schedules and learning preferences of officials, promoting self-directed professional development. Since its inception early this year, the initiative has garnered over 11,500 views across seven videos, highlighting its impact and reach.
Beyond its immediate goal of capacity building, the YouTube initiative holds promise for driving broader systemic transformations in Gujarat’s rural sanitation landscape. By equipping officials with the knowledge and skills needed to drive ODF Plus Model initiatives effectively, the program lays the foundation for sustained progress towards sanitation sustainability and improved health outcomes. As Gujarat continues its journey towards a cleaner and healthier future, the YouTube initiative stands as a testament to the power of innovation in driving positive change at scale.
To know more, reach out to Dhrumin Dabhi, Environment Engineer at swmgujarat@gmail.com
Swachh Bharat Mission (Grameen) 