Over 2000 people participated in a mega Swachhata Hi Seva rally that commenced at Cuddalore Town Hall and ended at the Central Bus stand on 14th September, 2019. The event was a part of the Swachhata Hi Seva campaign that is currently being implemented across the country from 11th September to 2nd October, 2019.
The rally which was the first of a series of activities planned to ensure the eradication of single use plastics (SUP) while promoting the use sustainable alternatives was inaugurated by the District Collector, Mr. V. Anbuselvan.
A cross section of the society including school and college students, swachhagrahis, members of village poverty reduction committee (VPRC), Panchayat Level Federation (PLF), SHGs (Self Help Groups); and thooimaikavalars (sanitation workers) along with the Project Directors of DRDA (District Rural Development Agency), TNSRLM (Tamil Nadu State Rural Livelihoods Mission) and ICDS (Integrated Child Development Services) participated in the event.
With great enthusiasm, they carried banners and messages to ban the use of single use plastics and the need to refrain from using throwaway plastics.
The district administration of Cuddalore had prepared a detailed action plan with various IEC activities including shramdaan to generate awareness on the harmful effects of plastic. The move comes against the backdrop of the PM’s 2019 Independence Day speech when he mentioned that the main theme of Swachhata Hi Seva this year was plastic waste management. The PM discouraged people –from both rural and urban areas to stop using single use plastics.
Earlier, the Government of Tamil Nadu has banned “One time use and throwaway plastic” irrespective of thickness with effect from 1st January 2019.
On its part, Cuddalore District Administration has taken many initiatives for eradicating SUPs, and encourage the use of alternatives to SUP. In this regard, it organized a district level convergence meeting, conducted under the Chairmanship of the District Collector and with participation of the HODs of various stakeholders’ departments.
The detailed action plan includes awareness generation activities, and district-wide mass cleaning and shramdaan with the participation of schools, colleges, and members of NSS, NCC, NYK volunteers, members from SHGs, VPRCs, PLFs and the general public.