Nadia’s Pink Flag Movement

Pink flag movement

With a view to orienting adolescent school students on the importance of menstrual hygiene management, the district administration of Nadia in West Bengal has launched a unique initiative called the Pink Flat Movement, the first of its kind in the district.

According to District Coordinator, Mr. Shiben Bhattarcharya, the idea is to form school level clubs named ‘Pink Flag Club’ comprising of 30-40 students.  These students would be oriented to menstrual hygiene management through a number of colourful and fun-filled activities.

He said the initiative has already started in 24 schools where clubs have been formed with support from partner organization – Understanding the Tendencies of Social Asymmetry (UTSA).  Since it started, the initiative has received tremendously and enthusiastic response from students as well as teachers.

Featured among the club activities are drama, quiz contest, essay competition, drawing competition, awareness sessions, film shows that are organized to keep students informed.

Going by the enthusiasm seen among both students and teachers, the programme will be carried forward to other schools.  In fact, nodal teachers from various schools who participated in the Teachers Training programme have shown keen interest in implementing the programme in their own schools.

The district administration is therefore preparing plans for scaling up the programme across the district.  One of the issues, that has cropped up repeatedly in all the training and awareness programmes was unavailability of good quality and affordable sanitary napkins. In order to cater to his emerging need, the district administration has planned to install a sanitary napkin manufacturing unit.


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